What We Do:
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When you need an additional team member we provide marketing leadership, strategy, and execution over the short- or long-term including including coverage for parental leave or sabbaticals.
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Realistic, actionable roadmaps and plans with goals and target metrics, as well as the budgets, tactics, and resources that are needed to achieve results.
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On-demand support for teams who need to “get stuff done” ASAP. This can include go-to-market materials, market research, lead generation campaigns, demand generation, sales materials, webinars, event materials, content creation, webinars, personas, landing pages, emails, and more.
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Buyer research. Personas. Customer research. Win-loss analysis. Account research. Competitive research. We start with your biggest challenges and goals. Then we dig deep, turn over every stone, and compile the results into insights and recommendations to inform your entire business strategy.
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Custom workshops or coaching sessions to inspire, educate, support, or mentor marketing leaders, managers, teams, or individuals.
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Engaging education is our passion. Our speaking and training sessions include next steps and checklists to help marketers take action. We’ve presented at the American Marketing Association, the Outdoor Advertising Association, and on behalf of numerous companies.
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In-depth single or multi-day sessions to help professionals who either want to start their own consulting business or find their next professional home.
How We “Do Marketing Differently”
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Founder Heidi Erdmann spent over 15 years building “startup” marketing divisions within well-known companies. In these leadership roles, she was responsible for literally every aspect of full funnel B2B and B2B2C marketing. Throughout her career, she wanted to hire consultants with the same creative but sophisticated approach to help her move faster, but never found the right match.
She founded Erdmann Marketing Group in 2018 to provide marketers with the services and support that she wished she’d had access to in the corporate world. Heidi often partners with a “Group” of trusted marketing, sales, technology, data, and marketing practitioners from her network.
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We know from experience that the best marketing strategies are built on insights that can only come from team members, prospects, customers, and industry experts. We have lots of conversations, ask really good questions, and tap our network for intel, whether it’s within the scope of a project or not.
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Today’s marketing professionals need help, beyond what managers, employee benefits, HR, and people operations offer. Through coaching, workshops, mentoring, and networking we give professionals at all levels the support that we wish we’d had earlier in our careers. We founded a dynamic marketing community to do just that! Visit www.marketingmentorsgroup.com to learn more.
The Companies We’ve Worked With
In technology, workforce solutions, professional services, and other industries
Contact us.
We love to have networking and exploratory conversations with like-minded professionals nationally and internationally. We’re happy to talk over the phone, on a video call, or if you’re in the Boston area, let’s connect in person!